- .tv attracts the Internet surfer with the promise of entertainment and interaction.
- .tv is the new avenue for interaction with Internet users.
- .tv channels engage Internet users into a virtual experience with products, services, and information.
- The integration of TV with the Internet provides an expansion of possibility for reaching your market audience, and available markets you are not yet reaching.
The development of .tv channels begins with video. Video is an expectation with Internet users. Video can be entertaining, informative, interactive, and engaging. The possibilities with a .tv channel are endless and have propelled a new generation of Internet interaction. Today's customer craves information but will not search through pages of static print and chaotic information. He has little patience and is not willing to navigate through web site pages aimlessly, or to frequent web sites with unchanging content/feels.
According to Nielsen//Net Ratings, during June 2007 the average person visited 63 domains spending 33.5 hours per month, but stayed on a site for an average of 48 seconds per page. In the work environment the average person visited 111 domains spending 77.5 hours online, but had a page stay of 55 seconds. A .tv channel and Global Web Presence changes these Internet habits and statistics. A Global Web Presence allows Internet users to move within your domains and explore your rich content. How long Internet users stay on one of your site pages is irrelevant. What matters most now is how long they stay on your Global Web Presence, where they go, what they find, how they interact, and what do they do to generate revenue.
The expectations of people create societal trends and how they regard sources of public/commercial information and how they access this information has changed. Generations introduced to the Internet at a young age, who have lived with access to the Internet their entire lives, and who use the Internet in functional and purposeful ways daily search and use the Internet differently than most other generations.
Speed is of pinnacle importance and nothing delivers information faster than video. Users are able to access the Internet through mobile phones and other hand held devices taking the Word Wide Web and now Television with them wherever they go. With expanded access comes expanded expectation and only .tv channels deliver and meet these expectations. With video solely on .tv channels, the credibility of video as entertaining and informative is established and the credibility of the .com returned. Within another site video and all other elements vie for the attention of users. Global Web Presence and .tv channels clarify and simplify functionality and allow each domain to focus on its own separate potentials for growth. Video on .tv channels is not viewed as an advertisement, or clip--they are Dot TV productions and shows.